The trend report - rust



Each season, the lifestyle press report on the colours of the season as set out by the world's fashion houses and the Pantone Colour institute. Sometimes they agree, other times they pick up on different elements (take recent editions of Harper's Bazaar who highlighted puffa-style outwear, whereas Vogue very much left puffa jackets out of it round-up) But there are three trends that appear to be unanimous - silver space age, the colour red, and 70s styling. The latter two are what we have more to say about though. 


Where does rust come into all of this you might wonder? In Pantone's AW17 colour palette, there is, as ever, a delightful mix of tone. At one end is the ultra-bright Grenadine (akin to pillar box red with a hint of watermelon) but come down the spectrum slightly and you'll see Autumn Maple, a much warmer, les shouty orange-based tone. Leatrice Eiseman, one of the colour specialists at Pantone, described the season as being 'bookended' by two shades - they're bread and butter. Look back at any of the AW17 catwalks and you'll see something similar - redhas many, many guises, and doesn't have to be so bold. Think Burgundy, think claret, think rust. Also, remember rust is in fact a tone of red as opposed to orange (actual rust is usually a red oxide). And then, when you look across to reports of 70's styling, amongst the graphic prints and belted coats, there's a very evident colour pallette, one that ELLE described as being 'somewhere between orange and tobacco'. In order words, rust. The two touted trends seemingly have one clear colour in common. 



Rust is a quiet trend. It's low-key, it's easy to wear, it's not 'out there'. Instead, it's slowly but surely made its way onto the catwalks in multiple iterations, from havy suede culottes to rust-edged silk scarves. It's been building up for some time, perhaps helped along by the move towards warm-toned copper in interiors and the endless reign of coral in summer/. Rust in autumn is a natural progression in every sense of the word - it's a colour that mirrors the fallen leaves that are soon to surround us, and the fires that in no time will be roaring. It brings a rosiness to a paler skin tones and a warm complement to olive and tan (standard base colours in clothing), but is divine with equally as rich hues such as burgundy and gold. We've woven in elements of rust across our entire autumn/winter 2017 collection, from the subtle thread of our Ledbury jacket to the block colouring of our Dewsbury waistcoat and our heeled ankle boots in whisky. And with our latest rust-inspired designs arriving in our Spice collection, we strongly suggest you get on board and discover yet another colour to fall for. 


Shop the rust edit